The company's incentive is they get strong talent without the expensive of recruiters, they have a way to signal they're serious about hiring and aren't going to waste people's time.
A rejected candidate may burn the company but it requires burning their own stake as well so the incentive is really only there if they feel they've been significantly mistreated.
A rejected candidate may burn the company but it requires burning their own stake as well so the incentive is really only there if they feel they've been significantly mistreated.