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by Aurornis 105 days ago
> I did my research in goodreads and started reading a trilogy that was highly rated. Holy crap it was so bad a quit about halfway through the second book. I went back to goodreads and the rating since my last visit had dropped drastically. A bot campaign or something fooled me, I guess.

Sites like Goodreads and Rotten Tomatoes are targeted by marketing firms.

Every popular outlet that become a proxy for reviews gets targeted. The New York Times best seller list has been gamed for decades by publishers who will mass-purchase their own books to get on to the list.

When getting a high score on Product Hunt was viewed as impressive it was standard practice for startups to have all of their friends and family register accounts and then have everyone spam their LinkedIn to beg for Product Hunt upvotes in a coordinated campaign. Now you can just buy Product Hunt upvotes for negligible prices from people in other countries who maintain hoards of sock puppet accounts. Anyone who posts to Product Hunt gets DMs from these companies offering their services. Nobody takes Product Hunt seriously now.

1 comments

> Nobody takes Product Hunt seriously now.

That's putting it mildly. I'm not normally about doing this sort of thing, but I went out of my way to find and install an extension to block google results for producthunt and alternative.to specifically.

Was Product Hunt ever taken seriously by anyone? Since day1 it was an obvious target for influence hacking
In some domains a big Product Hunt launch was a serious achievement. VCs would look at it, journalists would take notice, and you’d get a little burst of signups from a user base known to have a lot of influencers.

Everyone knew it was gamed a little, but there was some organic traffic.

Then it steadily got worse and worse until the front page was just random products that nobody actually used.

I am mainly a code monkey but I have done enough to know that Product Hunt is not a marketing plan and was never a marketing plan unless your product is something that will get you a #1 day on Product Hunt.