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by NaturalDoc 4971 days ago
So far, you have an attractive background and a call to action. There is no explanation whatsoever regarding what I will get when I sign up. I'm a bit crazy, but I'm not stupid. Although, I have to say that the concept of having a virtual "hangout" could be nice if done correctly. You just need to let us know what to expect prior to asking for personal information.
1 comments

Hi NaturalDoc,

Thanks for the feedback. Just wondering did you see or click on the learn more link? I guess I want to know whether the the copy on the learn more page is not descriptive enough or no one really clicked on it. Thanks again!

The "learn how" link is a call to action but you really haven't given enough info for me to want to click it.

Also, it suffers from a bit of a design-color challenge. The shade of blue you've picked doesn't provide enough contrast against the background image. I'd suggest playing with all of your text and image there to increase the contrast between the two.

After clicking the "learn how" link you have the same contrast problem. It also doesn't offer enough details for me to understand what it really does or why I'd want to use it.

Your content seems to fall into a common marketing problem. You're highlighting features, not benefits. All I care about is benefits, not features.

Hi Kerryfalk,

Got it. Thanks for in-depth feedback!