[random3]

Good luck! Fintechs targeting SMBs is a go-to-market strategy template that makes sense until you go to market and realize that if you have a better product, there's a better, bigger market and that market is the mid-market...

The thing with startups, like with SMBs is that most times are fragile, not-financially sound institutions. At least for startups, those that don't die, usually grow and need the larger scale features anyways.

[sam_palus]

Thanks! In general we optimize for simple UX and would rather connect to your banking app than replace it. That does help keep feature demand down. But our goal is to grow along with our customers, communicate closely with them, and add the features they need as they scale.

[TZubiri]

You can probably go the other way and target consumers no? Or are they not equidistant?

[random3]

Consumers are usually a whole different beast. Everything is different with consumers from sales and marketing to regulation, particularly in the financial sector. I don't see how it could be a natural move, especially not with a treasury product.

There are exceptions, though, like Mercury, which expanded to consumers after having success with their business banking product.

[TZubiri]

Most banks target both consumers and businesses right? I have some ideas as to why, but it's an observable fact.

[alansaber]

Definitely relatable across many markets