[tasuki]

> Would the above explanation be better?

No idea. I certainly didn't get it. Goal tracker is one thing, ad blocker is another thing. Why would I want to combine them? And why would I want to see any ads at all? Perhaps I'm just not the target audience...

[eucyclos]

Maybe not, but you might want to see ads because 1) they fund a huge part of the free internet so you would at least want other people to see them and 2) if they were targeted not at what you're most likely to buy today but at what would most help you achieve goals you'r struggling with, they'd be a constant source of useful information and motivation as you go about your day. Aligning incentives between you and advertisers turns ads from friction to tailwind, and advertisers already want to align with what incentivises you if the alternative is having their ads blocked.

That second point is the part that seems obvious to me but I have a hard time communicating.