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by PaulDavisThe1st 97 days ago
> The BBC does have some advertising on it, if you can call it that.

No, I can't.

1 comments

Well, I can. I'm old enough to remember "Radio Times", and other magazines, being advertised quite openly on BBC1 and 2 as well as their radio stations. I think they had to sell their share in "Radio Times", after government pressure, but they still do many tie-in books. (Especially true of their science fiction franchises such as "Doctor Who", which has dozens of official books based on it.)

The other advertising includes heavy promotion of BBC linked charities such as Comic Relief, Children in Need and so on. These charities make big money and there have been some questions about how that money is used and where.

BBC advertising is less obnoxious than commercial channels, but it is still there. In addition, the BBC owns BBC America (which carries commercial breaks), as well as having shares in services accessible in the UK including the "BritBox" streaming service, and the digital channels "Dave" and "UK Gold" which all have normal commercial breaks.

1) I suspect that I am older than you, but either way, probably the same cohort.

2) I have a very hard time considering a media organization mentioning its own products and activities in its content as "advertising". If you want to use the word that way, be my guest, but my understanding (and I think most people's understanding) of the term implies a 3rd party paying a media organization to include marketing content in their output.

3) Fair point about BBC America, but I don't think it really invalidates the point.

The BBC does not carry advertising in the same way as ITV, but a certain amount of content qualifies. I don't include trailers, but I do include promotion of their own non-TV products, the TV licence, promotion of the corporation as a whole (the BBC has done a number of nostalgia reels and songs — their cover of "Perfect Day" years ago would qualify.) and so on.

The BBC has a perpetual Catch 22 around self-advertising, much like the NHS.