[rudderdev]

I never understood the demand for luxury watch businesses. From what I have heard, it is widely used as a tool to transfer value (read $$ laundering). I do not know how prominent it is but if so then we might want to look at it from the utility perspective (to achieve that goal) than the "brand" story.

[wan23]

With the exception of a few brands that have the artificial scarcity that PG wrote about here, pre-owned watches have the same kind of value decline that pre-owned cars do. If you are ever in the market for a nice watch that is actually available at retail, you should probably buy it used instead.