[dworks]

My main point can be put a little more clearly: it is not just that we are willing to pay for the brand experience and the marketing that builds it, but we actively want to pay for it.

Macbook Neo customers want Apple to put out creative product marketing videos, they believe it is part of the offer.

https://www.youtube.com/watch?v=u3SIKAmPXY4

[widowlark]

I have to disagree - I have seen the video, and I also have ordered the product, but the marketing isn't what sold me, and I don't see any evidence that the marketing is what is responsible for people's desire of the product. It's affordable in a world where all prices are increasing everywhere. That's my theory on why people want this product.

[LoganDark]

It's also just a good product for the price. My only real gripe is the non-haptic trackpad.

[majormajor]

Is there data to prove or disprove this?

I haven't given a shit about Apple marketing since I was a teenager, and I have bought many Apple products since then. If they could turn their marketing spend into a discount on the price instead I'd happily pay less. (Of course, this would reduce their sales, so it wouldn't work that way, but I'm not in it for the videos I've never watched.)

Obviously I'm aware they still have their fanatics, but how much of their sales is that really?

[dworks]

The data is Apple's margins on smartphones and other devices, compared to competitors in respective vertical.