Sometimes you need to pay the people who made the software. You can't steal during all your life. At some point you have to pay the others for the work they did.
Nobody is saying don't pay your developers. Just that VC funding creates perverse incentives within your business where you are pressured to do what is best for your investors, rather than your customers. But there are other business models where one can earn money and still pay the people working on the product.