[stahtops]

If that’s what the EU wants then why didn’t they require it?

If you’re forced to break the two components into two SKUs, that’s what you’re going to do- optimize. Not make a third SKU to add confusion. What if you’re out of stock of the charger-less SKU? Does that put you in violation of EU rules?

[_aavaa_]

Have the laptop only come in three cordless sku, then offer to include a charge (in its own box) for three price difference at checkout.

Cause it also send like Apple is just pocketing the price difference, which is entirely on them.

[stahtops]

You don’t work in hardware. Now someone has to open a box and put a charger in? And you have to ship air for the other SKU? How much fuel/energy was wasted shipping empty space?

No one is going to do that. They’re going to package them separately and ship the box. And the onus is STILL on the user to manually add a charger to their cart. When they forget or don’t realize, they’ll complain, just like people are complaining here.

The EU made a bad rule. They should have exempted electronics above a certain price point. Their rule only really makes sense in the context of junk that costs $9.99 being shipped with a cheap charger and cables that no one wants.