[andyferris]

Does Apple make a profit of iPad Pro and Air, do you think? Is it a "failure"?

Their mere existance screams "our iPads are a gazillion times better and more powerful than Android tablets". Remember, they NEED to have such a reputation to charge luxury product prices (for tablets and otherwise).

Think about market segmentation. iPad and Neo are for students and everyday/coffee-table computing. iPad Pro, MacBook Pro with M5 Max, Mac Studio, Studio Display, Watch Ultra etc are chasing a completely different market (niche power users and vanity purchases).

[vintagedave]

Good point. I will think about this -- it's a very different product perspective than usage intent.