[WorldMaker]

The core ask in this article (and elsewhere) is not for large companies to prove or disprove copyright claims themselves without the help of the court systems, the primary ask is that companies better support even basic Fair Use checks/reviews before takedowns. A lot of "Fair Use" qualifications are easy: is it academic (an essay, perhaps), is it transformative (a video about a game and not a copy of the game, maybe), how much of the copyright was infringed (is it a short clip in a larger study, as an example).

The big companies don't want to do this basic due diligence because today at least it requires human labor, even if that human labor is "do a quick glance and check a couple boxes".

The article even points out that US laws say that things taken down for copyright infringement but are in fact Fair Use should be able to claim damages. In theory a class action lawsuit of video essayists could make a real strong case in direct, estimated demonitization losses due to spurious copyright takedown notices YouTube acted upon automatically without any Fair Use checks. I can't imagine the stress of being involved in a case like that in practice, which is probably why there isn't enough people begging to be in a class action lawsuit like that.

[SR2Z]

The way it works now is that the accuser has a few days to submit proof that they're suing to defend their rights, or else the platform can reinstate the content. In practice this would (and does) lead to a game of whack-a-mole between large rightsholders who have to pay money for lawyers and uploaders, who don't pay anything but an internet bill. Obviously, this doesn't fly in court and platforms have to go out of their way to ensure that they aren't profiting from mass piracy. It doesn't help that the aforementioned lawyers are always eager to go after a juicy, solvent target instead of Some Dude in Ohio with fiber and a lot of free time.

What do you do when your basic fair use check turns out to not be so basic after all? What happens if a video starts as academic but later turns out to be part of a commercial operation? Is the platform indemnified because it was "obvious?"

You're also forgetting that the platforms do not want to take down content. YouTube at least does a few basic checks automatically and makes heavy use of human reviews. I'm sure a few people would benefit if they quadrupled their spending on copyright review, but it's crazy to think that it makes sense for them to do this.

[chrismorgan]

That’s how it works under DMCA. But some of the largest platforms go ridiculously further.

The way it works now on YouTube is that you get a copyright claim which they probably won’t tell you about, but will just steal your money, or a copyright strike if they want to actively take it down. If you contest it, the rights-claimer gets to decide your fate: if they ignore you for a month, or if they decide your counterclaim is okay, you’re fine; but if they decide to press the other button, your entire account is at least ⅓ of the way to being blocked. And there is no recourse! YouTube refuses to adjudicate. This system is insanity.