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by observationist
112 days ago
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LLMs are intelligent. Marketing them as such is an accurate descriptor of what they are. If people are confusing the word intelligence for things like maturity or wisdom, that's not a marketing problem, that's an education and culture problem, and we should be getting people to learn more about what the tools are and how they work. The platforms themselves frequently disclaim reliance on their tools - seek professional guidance, experts, doctors, lawyers, etc. They're not being marketed as substitutes for expert human judgment. In fact, all the AI companies are marketing their platforms as augmentations for humans - insisting you need a human in the loop, to be careful about hallucinations, and so forth. The implication is that there's some liability for misunderstandings or improper use due to these tools being marketed as intelligent; I'm not sure I see how that could be? |
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Remember that decades of research in human computer interaction show that framing and interface design strongly influence user perception.
also disclaimers do little to counteract this effect. Because LLMs simulate linguistic competence without understanding or truth-tracking mechanisms, marketing them as intelligent risks systematically misleading users about their capabilities and limitations.