[PaulDavisThe1st]

Except that of course, the "simple" Door Desk was actually more expensive than the equivalent from Ikea, had no real additional functionality and took more time to put together. Which somewhat muddies the metaphor ...

(amzn 94-96)

[taeric]

I confess I assumed that the spirit of that award was more in "using what you have" than it was in making a simpler solution? They definitely over indexed on how clever the door desks were, though.

It is funny how much people assume quality from appearances, though. Same for costs.

[PaulDavisThe1st]

There was/is a Home Depot and an Ikea equidistant from every Seattle amzn location. Bezos just though the door desk was "cool", and didn't both to cost compare with Ikea till after many of the door desks had been built. They were undoubtedly stronger than the Ikea equivalent, but that is unlikely to ever have been an issue.

[taeric]

Agreed on the strength. I used to get annoyed with friends lambasting ikea furniture as not as strong as some custom built options. Nevermind they were strong enough for what they were designed for.

Hilarious that cool factor won him over years ago. Not even a dig at him, really. Yet more evidence that we can all fall for that.