[jeroenhd]

"Report spam" is quicker and easier than "unsubscribe".

Gmail added a popup asking the user if they want to unsubscribe when flagging a newsletter with the appropriate unsubscribe headers, so it must be common enough to warrant Gmail developer attention.

[vintermann]

Thing is, unsubscribe links are often an "inform spammers that this mail address is in use" link. Even the ones Gmail offers up.

If I didn't click their button to subscribe, I'm not clicking their button to unsubscribe. Who's to say they won't just "sign me up" again after a while? In fact I know several large US corporations which routinely sign you up for notifications again after a few months.

[jeroenhd]

If you didn't click the button, then of course, you don't send the unsubscribe message.

If you did subscribe to a newsletter and no longer want to receive it (which is the majority of these cases), then the unsubscribe action is the logical thing to do.

[Ensorceled]

> If you did subscribe to a newsletter and no longer want to receive it (which is the majority of these cases), then the unsubscribe action is the logical thing to do.

Not the second time :-)

[Ensorceled]

> Gmail added a popup asking the user if they want to unsubscribe when flagging a newsletter with the appropriate unsubscribe headers

Unfortunately close to 100% of the spam I'm flagging causes this popup now :-/

I'm getting a dozen spam a day now on my Gmail account ... I think they're losing the battle.

[sumtechguy]

Pretty sure hotmail/outlook also has the same sort of popup for spam reports. I think accidental would be kind of hard with that popup.

[SoftTalker]

Does gmail still insert ads in the free tier? That would be a reason to keep people reading as many emails as possible.