[duxup]

Naw this is a pre LLM problem.

[bigiain]

Yep. SEO spam has been a thing for decades.

LLMs have supercharged it though, it's so much easier to create dozens or hundreds or thousands of ultra low effort LLM written webpages and websites that it ever was before LLMs.

[CSSer]

I'm not talking about LLMs diluting search. I'm saying users are using LLMs to search more than search itself, including in search engines.