Yes, in the USA, largely due to the Federal Arbitration Act and generally weak consumer protections, it has become the norm to force users to give up their rights in this way, to move from publicly funded dispute resolution complete with accountability and transparency, to a private funded system which nearly always benefits corporations, prevents acting as a class, and prevents appeal. That isn't acceptable.
They are absolutely not common in Europe, and aren't even generally enforceable in consumer contracts. They're considered non-binding, as they're "unfair terms" in the Unfair Terms Directive 1993.