[Forgeties79]

Why is it always this accusatory “while you were distracted”-style rhetoric?

Who has been distracted from Facebook’s shenanigans? Who are they talking about? Is it me? Because I can tell you I have certainly not been distracted on that front. Am I supposed to feel guilty? Am I supposed to hold somebody accountable who should’ve been paying attention?

I do actually understand why it’s done, but I just find it very grating and if your goal is to actually raise awareness, shaming people is generally not the way to go about it.

Also the classic “we can walk and chew bubblegum at the same time” thing

[lamontcg]

This is Meta claiming in their internal communications that they plan on doing it while people are distracted with other concerns.

It isn't really "rhetoric", they're talking like they believe this actually happens, this is strategy.

And I tend to agree with them that things like attention and political capital are ultimately finite resources.

I've found that the "we can do two things" and "we can walk and chew bubblegum" line of argument to be simplistic and just wrong (and pretty incredibly patronizing). I think the world works exactly the way Meta thinks that it does here.

It might blow up and turn into a Streisand effect, but more often than not this kind of strategy works.

Much like how people think they can multitask and talk on the phone and drive at the same time and every scientific measure of it shows that they really can't.

[mullingitover]

If I were Meta's lawyer I would advise them to definitely put into writing how they are fully conscious that this is wrong.

[Forgeties79]

Damn you’re right. I got so annoyed at the headline I didn’t even read the article so that’s on me

[dormento]

Yeah its more like "quick, its friday night and someone just got bombed, toggle that feature on"

[phil21]

> I've found that the "we can do two things" and "we can walk and chew bubblegum" line of argument to be simplistic and just wrong

It's painfully obvious to me society cannot do two things at once. You focus on one shared goal as a culture or everything falls apart very rapidly - as we are seeing today. It's why a common external "enemy" (e.g competitor, nation state, culture, whatever) has historically been so important.

The shared goal can be complex in nature, which requires many disciplines to come together to achieve it via a series of many parallel activities that might look like they are all doing something random, but it's all in the service of that singular shared goal.

This holds true from my experience at the national level all the way down to small organizations.

[michaelt]

> Who has been distracted from Facebook’s shenanigans? Who are they talking about? Is it me? Because I can tell you I have certainly not been distracted on that front.

On September 11th 2001 a UK government department's press chief told their subordinates it was a "good day to bury bad news".

The idea is pretty simple - you might be obligated to announce something that you know will be poorly received, like poor train performance figures, but you can decide the exact day you announce it, like on a day when thousands have died in a terror attack. What would otherwise be front-page news is relegated to a few paragraphs on page 14.

Facebook proposes a similar strategy: Get the feature ready to go, wait until there's some much bigger news story, and deploy it that day.

[randycupertino]

The facebook execs literally plotted to relaunch their unpopular product while people were distracted by other bad news.

> “We will launch during a dynamic political environment where many civil society groups that we would expect to attack us would have their resources focused on other concerns,” according to the document from Meta’s Reality Labs, which works on hardware including smart glasses.

[datsci_est_2015]

American society has a finite aggregate supply of attention. Politicians and megacorporations often exploit this fact. This Verge article is a leak that verifies that Meta is actively and brazenly continuing to exploit it.

Is that a good enough explanation to reduce your feelings of being personally targeted?

[LambdaComplex]

I feel the same way every time I read that someone did something "quietly" in a headline.

[tokioyoyo]

Less attention on you, less negative press, better sales.

[raisedbyninjas]

Well to an extent, it does work. Flood the zone.

[GuinansEyebrows]

interesting (respectfully!) take that the "while you were distracted" rhetoric is coming from investigative journalists/commenters - i read this more as Meta's admission that they're betting on critics being distracted than an admonition by outside observers. it's probably easier to sneak up on a person to rob them when it's foggy; that's not victim blaming.

[ghurtado]

I usually hate this kind of click bait, but I think in this case it's warranted, since their explicit policy was to do this "while they are distracted". Verbatim.