[popalchemist]

While there IS innovation and novelty in the toy industry, I can tell you from experience in the field that the people with the money are the parents. So the nostalgia play is a very strong tactic. Sell what the parents had because they will INSTANTLY want to give the same to their kids.

[tayo42]

I get the logic, I didn't grow up with my parents youth culture though.

[popalchemist]

Can't speak to your age or location, but... probably a lot of things you grew up with were part of their childhood too. Disney, Looney Tunes, DC / Marvel, Lord of the Rings, Winnie the Pooh, Star Wars...