[arrrg]

Because it looks great.

I really don’t understand why some people are completely mystified how that could be an argument. So you don’t care about looks? Fine. Others do. And computers are a part of the furniture.

Some people buy those really nice looking but functionally identical faucets that cost three time as much, some don’t. That’s all.

There is nothing ridiculous about that, it’s just a difference in taste.

[colmvp]

Indeed.

Why is it crazy to think that people just want something to work and look nice? It's an argument that I see people have to make on HN all... the... time.

[rimantas]

There is another amusing point. Take cars (again!)—aesthetics are very important there and design of a car is one of the main talking points. However you don't even see it when you use. On the other hand we stare at the computers all day long and some still say that looks of it do not matter.

[megablast]

I see your point, but when you consider you are rarely even going to see it, since it is all behind the monitor. From the front, these new machines do not even look different.

[culturestate]

Not everyone's desk is positioned against a wall.

[brusch]

Beauty is in the eye of the beholder. I think it looks really ridiculous with it's hump. But you don't see the hump on the normal Apple pictures.

[SenorWilson]

The older iMacs looked great. At least in my opinion, thinner doesn't make them look better. Not worse either... just different.

[Osmium]

Not to mention no mess of cables.

[89a]

Power and heat distribution are more valuable in a desktop than how it looks.

I love the look of the last iMac, no idea why they did this stupid design and removed ram upgradability for the sake of it looking thinner (from some angles).

I predict it will fatten up again when they go retina