[JacksonGariety]

This article addresses a simple fact of life, where there is energy, people will try to create something there. Lots of people are making things for the internet.

"The horrible future of social" isn't bad. It means the internet is so great that we have all kinds of people making all kinds of things.

If it truly has no value, people won't use it.

This is the reason McDonald's exists, it isn't new or unique to social.