(https://profectusmag.com/back-for-the-future/)
* 60% of Gen Z wish they could go back to live before a time before they were plugged in.
(https://www.contentgrip.com/nostalgia-marketing-to-gen-z/#wh...)
* 50% of Gen Z feel nostalgic for media from previous decades because it reminds them of simpler times
* Despite being born in the 2000s, 37% of Gen Zers are drawn to 90s-era content, driven by a search for authenticity rather than personal memory.