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by tencentshill 108 days ago
Advertisers don't have time for subtle influence campaigns. They need $x sales, this quarter, with this budget for ad spend. Put a big red banner somewhere and make it happen.
2 comments

Some advertisers definitely do subtle influence campaigns, particularly where they are a banned product (see: smoking).
However, nation states will absolutely pay for subtle, emotion evoking, destabilizing messaging with no timeline for success