[FredBrach]

"No. What is truly horrifying about sex.ly is that it so utterly and absolutely cheapens the experience of something very important."

I would say: it "logical-ize" it - in the computing meaning of the "term". And here come the question: is it good? Maybe no because the logic of such an app is a cheap one but maybe yes because it becomes more logical in the sense of rational.

"What is so attractive with this logic is that.. it is logic" - Triumph of the Nerds