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by catskull 116 days ago
Microsoft dumped $100 million on this huge marketing campaign with a simple question: “Where do you want to go today?”

I love it. It really captures the seemingly endless new digital world that was emerging in the 90’s and in many ways is still evolving 30 years later.

I love the promo video they made too: https://youtu.be/KNLDLVJZx0o

I love it so much I wrote a blog post inspired by it: https://catskull.net/where-do-you-want-to-go-today.html

Where do you want to go today?

3 comments

As I've joked about before, their slogan now has turned into "where do we want you to go today?"
1994: Where do you want to go today?

2014: Where do we want to go today?

2024: Here's where we're going today.

That joke's been around since Microsoft tried locking people into Internet Explorer, so ~30 years. Microsoft's been Microsofting for at least that long, Satya hasn't changed that.
When Microsoft first established a web presence, 1994 was probably the year if not 1993, www.microsoft.com showed "Welcome to Microsoft's web site. Where do you want to go today?" followed by a list of destinations throughout their site. They promoted the second of those sentences to their official slogan.
> Where do you want to go today?

Not fussed. It's my information that i can't keep close to home.