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by dmix 4978 days ago
$1.1 billion in profit. But it was certainly an exception to the average film.
2 comments
gavanwoolery 4978 days ago
It probably made more than $1.1 billion in actuality, thanks to Hollywood accounting. :)

http://www.techdirt.com/articles/20121018/01054720744/hollyw...

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raverbashing 4978 days ago
I'd say they wouldn't be so careless as to show a profit if that value was the result of Hollywood accounting

1.1B should be about it. But on paper for the tax man it's mostly like 500Mi loss

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floppydisk 4978 days ago
Star Wars merchandise and expanded universe rights will generate an insane revenue stream (Legos, Video Games, DVD re-releases. . Hasboro toys, books, etc.) on top of a new movie coming out in 2015 that will only supercharge those streams.

On top of that, you get extra bonuses such as Indiana Jones and all its associated merchandising.

Disney just bought itself a nice constant revenue stream that will keep generating golden eggs so long as Star Wars remains a core part of American culture.

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