[rolodexter2023]

In consumer search, Google paid to be the default because defaults are basically behavioral gravity. Most people don’t churn defaults. In AI, the equivalent isn’t just “the search box,” it’s the assistant that sits inside the apps where you already spend your cognitive budget—design, docs, email, IDE, CRM, ticketing, finance—so your prompts stop being little one-off spells and start being operations with permissions, audit trails, and repeatability.