[Raidion]

Really? Revenue loss was pretty directly tied to Elon replying and supporting some "jews vs whites" type posts in Nov 2023.

That caused Apple, Coke, and many other large clients to stop advertising.

[abirch]

My understanding is that Twitters revenue was

  5   billion in 2021
  4.4 billion in 2022 (When Elon made bid and took over company)
  3.4 billion in 2023
  2.6 billion in 2024
  2.9 billion in 2025

[joker666]

What's the operational cost now? 10K to 2K employees. 30 Engineers.

[otterley]

It doesn’t cost much to keep the lights on. As far as I know, X post-acquisition is not investing in innovation anymore.

Musk might have been right that shifting to KTLO mode was a good idea, but the company would still be better off if someone other than him had bought it and done the same thing.

[YokoZar]

Elon very publicly killed brand safety efforts. Advertisers care a lot about the context that their ads appear in.

[hirsin]

That would be the good argument, yes.

[DoesntMatter22]

Mo biggie on revenue loss. They axed most of their staff and went from 2k devs to 30. Trade off seems fine

[jeremyjh]

The company lost about $12 billion in enterprise value between the last two transactions.

[DoesntMatter22]

Valuation is not important. These are private market transactions. Ultimately all the investors made out well, and it seems the company is more profitable than it was before. At least expenses are way down and if those expenses are correct then they are paying off the debt and making a good profit.

[otterley]

https://news.ycombinator.com/item?id=47176049

[DoesntMatter22]

I couldn't possibly disagree with this more. Since the acquisition Twitter/X has had far more features at a far faster pace than in the 10 years prior. They've added all sorts of great stuff, and recently have been near the top of the charts in the Apple App Store.

[otterley]

What features are you referring to?

[DoesntMatter22]

There's more but this is a most of them.

X Premium subscription tiers (Basic, Premium, Premium+) with paid blue checkmark verification Post editing (limited window).

Longer posts (up to 25,000 characters).

Longer video uploads (up to hours and multi-GB files).

For You algorithmic feed and Following chronological tab.

Grok AI chatbot integration (with image/video generation via Grok Imagine).

Audio and video calls (encrypted).

XChat encrypted messaging with vanishing messages and file sharing.

Creator revenue sharing from ads and engagement.

Creator subscriptions for paywalled content.

Articles for long-form publishing.

Community Notes expansion (crowdsourced fact-checking).

Communities for interest-based groups.

Bookmark folders.

Reader mode for threads.

Reply prioritization for Premium users.

X Pro (advanced tools like multi-timelines and search).

Media Studio for managing uploads.

Job search and hiring features.

Starter Packs for curated follows.

Video reactions/responses.

Priority notifications tab.

Enhanced cashtags with real-time info.

Global trending emphasis in Explore.

Widgets for iOS home/lock screen.

Updated payouts based on verified impressions.

Topic selection in For You feed.

Free Premium access for high-follower accounts (>2,500 verified followers get Premium; >5,000 get Premium+)