CashApp was launched in 2013, long before Zelle and other instant payment rails arrived, which closed wallet providers solved for (Venmo too, owned by...Paypal). There is little growth to be had when these customers can get free deposit accounts with access to Zelle or FedNow to move value for free instantly. It's success to be sure to accumulate the cashflow from the customer base built, but it isn't lasting.
Absolutely, most of this is private corporate duct tape over a lack of Pix (Brazil), UPI (India), Instant SEPA (Europe), etc [1]. “Americans can always be trusted to do the right thing, once all other possibilities have been exhausted.” [2] In a US financial services market, Venmo and CashApp are unnecessary assuming you procure a deposit account from a bank or credit union with instant payment rails access [3] [4]. Even Schwab has access to Zelle, for example. You need not extend credit and have credit risk exposure for paper checks anymore as well as an issuer of a deposit account.
Transfer limits are selected by each network participant [1], based on their risk tolerance. Four years ago Zelle was moving half a trillion dollars (~$490B) a year, 1/4th of total credit card volume [2]. I’ll come back with 2025 numbers when time permits. Zelle is baked into each financial institution’s app, there is no stand alone app anymore (as of March 2025) [3]. If you don’t like the UX, switch banks or credit unions, they’re mostly interchangeable. There are thousands to pick from.
I move thousands of dollars a month with Zelle, so I know it’s possible. My credit union allows me $3k/day, $8k/month. Chase Bank had similar limits before I left them.
Nitpick: Credit Card volume is on the order of 4-5 trillion (depending on source) in the US. Add in debit and prepaid cards on card payment rails and it is around 10 trillion.
Everywhere else has instant settlement payment rails available for yonks.
And FedNow removes the need for Zelle or CashApp, assuming the banks offer it.
Of course, a regulator working for the consumers might mandate as part of a banking deposit taking license, that the bank must offer FedNow as part of the account at zero transaction cost to the account holder, perhaps with transaction limits.
Updated to two tricks. And you could argue three if you call banking its own trick. Afterpay was an acquisition (and much smaller) so IDK if that counts.
Still, all the bitcoin stuff, music, other side ventures, most of the international expansion, attempts to appeal to bigger businesses, the recent "focus local" vision, all hardly made a dent in the respective markets and I wouldn't be surprised if they lost money or are still losing money on most of those things.
Afterpay (and the other Buy Now Pay Later competitors like Klarna) are potential financial arrangement facilitators for their customers.
Sure the BNPL model uses effectively invoice factoring with high interest penalties but they do have a financial relationship with both vendors and buyers.
There's a lot to leverage there. It's Paypal with lending attached.