| In almost all cases you are still purchasing, consuming, and being targeted in some shape or form. Literally every hobby has an incentive to target those practitioners who heavily spend and spend time with other similar minded practitioners. > Cooking And you see the rise of influencer and performance driven marketing by firms like Henckels and Le Crueset (nothing wrong with that) along with those who truly love cooking specific types of cuisine overindexing on unique or subsets of ingredients (Geographic Indicator or bust) > watching movies cheap (not to mention piratable) And you see plenty of movie enthusiasts optimizing for 4K displays, high fidelity sound, or falling deep into IP-driven subcultures like Disney-fanatics > coding is cheap And you see whales who spend inordinate amounts on money on mechanical keyboards, 4K monitors, personal rigs, etc > playing 8-bit games is cheap Retro gamers. > book club is cheap Book subscriptions and local bookstore-led book clubs --- Show me the hobby, and I will show you the whales that all businesses in that specific hobby will target. |
"In some shape of form" is a quite moved goalpost from "to participate in any hobby you will have to expend significant amounts of dough".
>Show me the hobby, and I will show you the whales that all businesses in that specific hobby will target.
You can spend a fortune even on socks, if you're so inclined. Or pay $1000 for a Juicero. Doesn't mean you have to, which was the claim.