[toomuchtodo]

Very similar to how religion and their associated belief systems are used to control others. I suppose one could consider capitalism a form of religion and "sacred values" that faces an almost autoimmune response when the belief system is challenged, as it also challenges the human's identity (in some cases).

[robtherobber]

Precisely. There are even strong arguments to support this take; they speak about a "free market" that simply never existed, an "invisible hand" that supposedly beneficial, the ridiculous belief that competition always improves outcomes, the equation of price with value, the (HN favourite) that profit proves virtue / merit, consumer choice = freedom, and so, so many other unfounded or partially true beliefs.