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Well they do both, and as I said I imagine most phishing is traditional, through the phone or email. Casting a wide net is just good business, but simply eradicating malware won't make phishing no longer possible.

And I'm being extremely generous here, because this won't erradicate malware. It will make a specific subset of malware harder to distribute. I imagine most malware is distributed through the play store, and naturally that will be unaffected.