[AlecSchueler]

One claiming to be a pro-consumer search engine for products?

But plenty of companies do things like "If you find a cheaper quote we'll match it."

[dirtmerchant]

Amazon does not claim to be “pro-consumer “

Instead they claim to be “customer-obsessed “

Obsession is rarely a net-positive for the target of the obsesser.

[terminalshort]

When has Amazon ever claimed that? And a price match policy makes no sense for a 3rd party platform like Amazon. That's up to the first party sellers.

[Tadpole9181]

Did you even bother to read the thread? The top-level comment, the Amazon employee defending the practice.