[rkomorn]

I guess if your business is to make urns, then your innovation ideas all center around urns. For Spotify, it's ... more questionable, but I can't imagine it was their idea.

But yeah, I agree with your sentiment, it's pretty weird.

[al_borland]

Liquid Death is a water company, not an urn company… maybe, more accurately, a water marketing company.

If there is an urn partner is all this, I don’t see them highlighted at all.

[rkomorn]

Oh, wow, what a misguided assumption on my part then.

So, I guess it's more along the lines of "when your business is weirdly named water, you come up with weird products" which, actually, kinda makes more sense.