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by btyrad
4985 days ago
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Some companies go public on the stock market and don't even raise 200m of cash. To raise 200m in VC capital alone is an enormous task. As for PR, people love public figures and leaders. They want to associate with the individual strife to the top! It makes for an incredible story about your product/service and this is what you want to do. You want to strike an emotion with your users! |
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First, raising capital and going public are two entirely different things. One is generally an exit event and the other is not. One garners returns for your investors and the other does not. Square is raising operating capital to continue operations, not selling itself publicly to create returns for previous investors. I would be much, much more impressed to see Square go public than raise any amount of money. Or much more impressed with a company that raised $0 going public.
Big rounds aren't what matters when I say miss. What matters is that Square was not able to raise at the valuation it wanted and what that signals regarding their internal finances and the valley's investment community in general (and even beyond since Square raised from companies outside SV).
And yes, Square/Dorsey seem to strike a great emotional nerve, but that's my point. That's not by accident. That's very carefully crafted marketing. And to get as much coverage as they do, they probably spend an enormous amount on internal or external PR. It's all carefully crafted to tell exactly the story that Square wants us to hear.