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by joaquin_arias 114 days ago
Interesting concept. The biggest challenge I see isn’t the JSON schema or the widget, those are straightforward — but incentive alignment.

Why would creators or platforms voluntarily disclose AI usage if it could reduce perceived authenticity or trust?

For Creative Commons, the incentive was legal clarity and distribution benefits. For something like this to become a real standard, there probably needs to be either:

- Regulatory pressure

- Platform-level enforcement

- Search ranking or discoverability benefits

Otherwise, it risks becoming an “honesty-only” protocol that mainly compliant actors adopt, while bad actors ignore it.

Have you thought about what mechanism could drive adoption beyond goodwill?

1 comments

Voluntary declarations are already standard in many cases such as education and research, this makes it easy to display, especially for those who want to see what tools were used for say, a video production.

Then the next phase is a debunking score, where call outs cast doubt on deep fakes framed as real.

The widget can display much more info than the v.1 demo.