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by distantparts 4975 days ago
You can't imagine that Samsung will be thrilled about the Nexus 4. The Galaxy S3 suddenly looks poor value, and that's their flagship device. It was selling in big numbers, and although it's cheaper than the iPhone 5, presumably it's still a very profitable device.

If Google are determined to sell high quality devices at cost to gain market share, and can make the general public aware of this (non-trivial), Apple may find itself as the sole company making big profits from actually selling phone hardware.

That said, only Samsung with their Galaxy brand have come anywhere near the marketing impact of the iPhone, so if Google really want to make an impression, they're going to need market these devices at a level that they've never managed before.

2 comments

You have to wonder whether Motorola are best pleased about it either - it's hardly a ringing endorsement that Google have farmed the Nexus 4 out to LG rather than use the device manufacturer that they own.
Google said the Motorola integration will take 12-18 months. The Nexus 4 was probably being designed before the acquisition.
I'm waiting for them to shut Motorola down. It's generating huge losses, yet Google is doing nothing with it. And they've stated the patents are all Google values.
These devices have 18 month lead times. Give them some time. The next round of devices from Motorola should be heavily influenced by Google by then.
The Nexus 4 maxes out at 16gb available storage and there's no expansion. It only really competes with the base model S3.

It's Samsung's own fault they haven't got the 4.2 update out properly yet.