[cess11]

That marketing has been used to fire a lot of people, I think that's an important reason why it has that character. Then there were some true believers too, who were obviously important to the people firing other people.

Being able to remove a lot of people from your large work force and have other corporations do it too is quite profitable, on average it pushes down the price of labour and you'll rehire some of them and replace some of the others, and perhaps your organisation managed to become more efficient at the stuff that make you money in the short run too.

Then there was that thing with the change in US tax code, where R&D became more expensive some years ago.