[001sky]

While this is true, I think you're missing the point. Typography as a primary graphic (al-la-street art / grafitti) is actually a distinct notion. Seperate from idea from notion of typography as a digital variant of calligrophy, etc. The latter has always been an element of publishing/desktop publishing and design (steve jobs, etc). The former has not.

[Djonckheere]

Regardless, typography as a primary graphic element——and to be clear, we are talking about the Web——is not really a trend in my mind.