[ayaros]

If meta wants to cut out the middleman and let businesses pay directly for ai generated ads, I doubt they have any incentive to fix this.

[KellyCriterion]

This wont help the customers from the article?

The reason why they need agencies to deploy ads is thats its not their core business - so they wont be able to setup Meta ads on their own?

[cyanydeez]

Facebook will provide AN AI to the ad agency client. Ad agency redundant.