[dshah]

Disclosure: I'm founder/CTO of HubSpot.

I agree with you completely. It all depends on the type and stage of business. If all that's needed is analytics, HubSpot is likely overkill.

One quick piece of advice to the OP: Be careful not to spend too much energy analyzing the analytics tool choices. Most startups are better off making a quick decision, and getting back to working on the product.

[malandrew]

Yup, in fact getting back to working on the product was my motivation for asking this question. There is a lot of work to do on the product and the last place I want to be spending time is on picking and choosing analytics solutions.