I don’t like the “everything else is a distraction” take. Multiple things can be very bad at once, and our government is capable of multiple conspiracies at once. Not that processed food is a government conspiracy.
I think I agree with you in general, just not in this specific case. There is nothing that changed this year with respect to food.
And this administration rolled back existing standards to improve school lunch nutrition and their nutrition policy changes have not been science based, so they demonstrably don't care about the issue.