[LarsAlereon]

The YouTube Premium model seems to be the way forward here. In short, pay $5 per month and every video you watch gets paid slightly more per view than they would if you watched ads. Expanding this to a larger ecosystem may require a larger fee, but avoiding the friction of people deciding whether the marginal cost to read an article is worth it is an obvious win.

[notatoad]

i believe in the world of long-form text content, this is the medium.com model. the've been working at this for a while, i think even before youtube premium existed.

they're still kicking, but it hasn't exactly been a roaring success.