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by arghwhat 125 days ago
We also shouldn't call it "vegan leather" when it is in fact just plastic.

Naming departs from technical accuracy when adopted by the masses, as they retrofit their common understanding. Wouldn't be too surprised if "vaccine" ends up covering other strong defense-boosters.

7 comments

> "vegan leather" when it is in fact just plastic.

https://knowingfabric.com/mushroom-leather-mycelium-sustaina...

is pretty neat

Mycelium is neat, but last time I heard of it the problem was far, far too low manufacturing throughput.

I don't think anyone would even consider marketing that as "vegan leather", as doing so would mean putting you in the same bucket as cheap-as-dirt polyurethane (which is what regular "vegan leather" is), at an astronomically higher price. You'd pick a new term to differentiate.

I vote for "shroomskin".

excellent name!
Interesting topic, offensive website. Back to the story …
I found it funny because the opposite direction, people accused Tesla of naming “autopilot” misleadingly, because it gave them the impression of fully unattended self-driving.

In aviation, autopilot features were until recently (and still for GA pilots) essentially just cruise control: maintain this speed and heading, maintain this climb rate and heading, maintain this bank angle, etc.

Because Tesla was claiming in 2016 that "next year" it would be able to drive across the Unted Sttes without any inputs.
Well, okay, but that’s like 95% of flying.
It’s the other 5% that takes 90% of effort :)
Though by the 0.1% highly qualified and extensively trained, so that the chances of misunderstanding by a pilot is like 0.00001% or less.
Yes, but in this case the name is likely to actually reduce the adoption not increase it.
Wouldn't be too surprised, either - but I still think there's merit in using words in a more precise manner than the marketing department would like to do.
Mushroom leather says hello
A good example for the discussion: leather being animal skin which obviously cannot come from a mushroom.

Assuming you were countering my vegan leather claim: Products marketed "vegan leather" is polyurethane or similar, and for marketing reasons you would use a different term if you did something fancier to differentiate. My gut feeling is that a mycelium-based product would be far more expenisive than simple polyurethane, and quite an upsell.

I mean the word “vaccine” literally specifically references cow pox, so it’s already broadened. No reason not to go up another level.