[scottyah]

It's certainly not true yet, but LLM abilities now vs two years ago leads really makes you think. It may not be easy to replicate all you do, but new entrants could easily just go after the highest margin parts of your business. Why try to tackle All the countries and browser configs when you can get 90% of the profitable ones, and just address that part of the market?

i.e. Apple does a ton of work to ensure I'm paying taxes and complying with laws in hundreds of places I'll probably never make a sale in. Sure, some high paying people might need all of that, but I'd be happy with just USA. I only utilize the other parts because it was a few clicks.