[baxtr]

As someone who is somewhat familiar with marketing but no expert, I always wondered how well attribution works.

It seems all guesswork to me. User journeys and decisions are not well enough understood to say, "If I spend $1 here, it’ll return $x".

Of course, marketing people come up with all kinds of calculations to show it’s possible.

That or I’m completely ignorant.

[aorloff]

> User journeys and decisions are not well enough understood to say

The power of math is its understanding of you, not your understanding of it.