[mikkupikku]

Having the whole world meming on rich dudes in submarines could plausibly make the whole industry seem less cool to people with the money to buy even a good submarine. Imagine being a rich dude with a new submarine and everybody you talk to about it snickers about you getting crushed like Stockton. Maybe you'd just buy a bigger yacht and skip the submarine, which you were probably only buying for the cool factor in the first place...