[aboyeji]

I think the pricing right now is mostly to encourage behavioural change. A more sustainable model would be subscriptions (e.g pay $10-$15 a month like a P.O Box and get your mail on your way from work instead of delivered to your house without notifications on arrivals etc) and I think once they see enough repeat behaviour they would go there right away.

Still wonder why they don't just encourage that behaviour right away by giving people free for a number of months then encouraging them to pay once trial period is over. Will probably hasten behavioural change process (people like to make maximum use of free whilst building dependency unintentionally).

Anyway, I'm just a lowly idiot. Def don't know as much about their biz as they sure do.