[charleshaanel]

Far too many developers still believe in he fairy tail that a product will "sell itself" without any effort.

Innovation requires development + distribution. First the product is created in the mind of the hacker. Then it's created in the mind of the buyer (distribution, marketing, sales, awareness). Practically speaking, in the mind of the consumer, a product he/she is unaware of occupies the exact same space as one that doesn't exist (or in this case non-space, lol)