[thematt]

You already have it. Use the following Chrome extensions: NoScript, AdBlock, Ghostery and Do Not Track Plus.

There's no sense in relying in any of the large companies to voluntarily give up ad revenue, you need to take matters in to your own hands.

[spindritf]

AdBlock and Ghostery are great and fairly noninvasive. You can also add BetterPrivacy or RefControl, though that last one can cause some breakage.

NoScript however makes the web completely unusable for large majority of regular people and frustrating for almost everyone else.

[ben0x539]

With Firefox, I use adblockplus, noscript and requestpolicy, along with some thing I forgot that wipes flash cookies and other persistent storage at the end of every session, and probably something else that I entirely forgot about.

But that does fuck all, apart from making me guess which third-party requests are instrumental to making a page I'm visiting for the first time properly, until it's some sort of concerted effort at a default behavior for browsers so that websites are coerced to adapt to it to stay competitive. So it's up to those with browser marketshare.

[Osiris]

Can't you also change your cookie settings to require your to accept any cookie that wants to be set? I think we'd see less cookie abuse these days if 10 years ago browsers defaulted to asking users to store cookies. You can also disable all third-party cookies, which can help minimize tracking also.

[icebraining]

How does that prevent ETag based tracking? https://en.wikipedia.org/wiki/HTTP_ETag#Tracking_using_ETags